case study - marketing and product strategy

I was contracted by a life science DNA testing company in Singapore to develop comprehensive marketing and product guidelines, as well as to create a strategic roadmap for their upcoming products in a similar sector as Ferne Health.

  • I also worked closely with the founder to develop a strategic roadmap and operation SOP (standard operating procedure) for their new health testing products.

  • The project involved establishing a clear and cohesive set of marketing guidelines covering digital ads, email marketing, SEO settings, and social media planning to increase engagement and market presence.

  • Alongside marketing and product strategies, I created detailed brand guidelines to ensure consistency in visual identity, customer messaging, and market positioning, all designed to reflect the company’s long-term goals.

go-to-market Roadmap

Brand Guidelines

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Due to the contractual nature of the project, the client’s name is not disclosed. However, the work involved marketing, branding, and product strategy in Life and Science, providing a solid foundation for their product launch and future growth.