ferne health
Operated in Singapore and Indonesia, Ferne Health empowers Asian women to take charge of their sexual and reproductive health with online consultations, at-home testing, and much more.
What’s the problem?
Asian women encounter unique health challenges. A lack of education at school and home, unequal access to resources, and the stigma surrounding women’s bodies often discourage or leave many unaware of the importance of regular health checkups.
Ferne Health
A telemedicine platform empowering women to take charge of their sexual and reproductive health via accessible, affordable, and private healthcare screening services.
We offer at-home self-collection testing kits for cervical cancer and common sexual health infections, along with online consultation, wellness products and education.
Timeline
highlights
Ferne Health was recognized as the leading FemTech startup in Southeast Asia and the first at-home testing company.
400% revenue growth within six months
Delivered over 10K support to female members
Community chat groups are still active today
5-star reviews for the whole company journey
Managed a diverse cross-functional team of 15
Services Breakdown
What did the customers say
core Services
Users can easily schedule teleconsultations with our doctor from the comfort of their home.
How it works?
Schedule a teleconsultation session through our website
Receive a confirmation email with instructions and a link for the scheduled teleconsultation session
During the session, our doctor will be ready to answer any questions and suggest a relevant home-based screening kit or formulate a treatment plan for you
core Services
Don’t go to the lab, have the lab come to you! Users can book different tests, from high-risk STDs and HPV to hormone tests, from the comfort of their homes.
A self-collection testing kit would be delivered if the tests can be done via samples such as swabs or urine. If the test requires blood samples, our phlebotomist or nurse will be on-site to collect the sample.
Other Services
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Supplements
Wellness supplements to support female reproductive health.
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Medication
For those who are tested positive, we prescribe medication to support their treatment.
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Post-discharge Follow-up
On the B2B partnership side, we launched a follow-up program for female patients discharged from hospitals.
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Wellness Day Events
We host online and offline events to to drive the awareness of women's sexual and reproductive health.
Recognition
my role as a founder
Team Leadership and Culture
As the founder, I led the company from ideation to launch, identifying a critical gap in the market and developing products and services. I set the strategic direction for the business, ensuring alignment with market trends and customer needs. I led a cross-functional team, fostering a collaborative culture focused on growth and execution.
Operations and Execution
I managed the company's daily operations, overseeing everything from customer support to service SOPs, partnerships, and marketing strategies. I worked closely with my team to drive growth and ensure the timely delivery of milestones.
product Development & Innovation
I oversaw the entire product development lifecycle of medical testing kits and technology platforms, from design, testing, and market release. I collaborated closely with engineers, designers, and medical experts to ensure the product experience met our customers’ expectations as well as comply with regulations.
Fundraising & Business Development
I led fundraising efforts, securing [amount] in seed funding from investors by articulating a compelling vision and growth strategy. I also established key partnerships that expanded our market presence and created new revenue streams.
Creating something that truly made a difference in people’s everyday lives has been one of the most fulfilling experiences of my journey.
Case Study Sample - Ideation To Launch
Challenges
Lack of Awareness
Since the product focused on women’s health, a significant challenge was raising awareness among the target audience. High educational costs were required to inform potential users about the product's importance and benefits.
Demand Gaps
Although the product addressed real issues, the pain points were not urgent or severe enough for customers to prioritize, resulting in lower-than-expected demand.
Regulatory Restrictions
Expanding the product into new markets was difficult due to strict medical regulations, which varied from region to region, making scalability a major hurdle.
Payability
The services were not covered by insurance, and reducing the price was challenging due to high lab costs, making affordability a barrier for many potential users.
After story
Ferne Health officially stopped operations in September 2023, 3 years after its launch. All B2B contracts were sold to another Indonesian femtech startup, Plans (www.with-plans.com), and a Singapore MedTech company acquired the rest of the marketing assets and database.